Posted on November 17, 2008, Chris World of Warcraft Expansions Will Continue Being Made "For the Foreseeable Future"
Not even a week removed from the launch of the second expansion to World of Warcraft, and Blizzard CEO Mike Morhaime is already talking about future expansions. In an interview with MTV Multiplayer, Morhaime admitted that Blizzard is already thinking about what to include in the massively popular MMO’s next expansion although — for now — they remain completely focused on Wrath of the Lich King. Obviously it’s far too early to go into any specifics as to what the contents might be. He did, however, say, “[W]e will continue making expansions as long as we have players that want to play World of Warcraft — we want to keep them entertained.”
Asked if that means Blizzard will be making expansions forever, Morhaime replied, “Well, probably not forever. But for the foreseeable future, we’d like to be doing regular expansions.” That sounds good, but what constitutes “regular” expansions? Blizzard originally said it wanted to release expansions every year, but the span between The Burning Crusade and Wrath was nearly two years. Are yearly releases still the plan?
[O]ur goal that we’ve talked about is to put out an annual expansion, but we haven’t quite been able to do that. We had one early last year and now we’re sort of late this year, but we do want to decrease the amount of time in between expansions. Although we’ll probably never get it down to a year [between each one] because there’s just so much content. We do want each expansion to be considered a big value for players.
Morhaime realizes there’s a potential fatigue that could come with frequent releases. “I agree — I think putting too many expansions out too frequently, you probably get to the point where people do need to start taking a little break,” he said.
However long it is that Blizzard continues making expansions, you shouldn’t expect to see the monthly subscription fee to drop anytime soon. Morhaime said he thinks the $15 per month “feels right to us and our players,” claiming “there really isn’t a better value you can get in entertainment.”
Having surpassed the 11 million subscribers mark not too long ago, it really doesn’t seem like there’s any imminent need for Blizzard to change what it’s doing.