Posted on August 6, 2014, Jeff Mills World of Warcraft Sheds Another 800k Subscribers
Activision Blizzard has revealed that World of Warcraft has lost another 800,000 subscribers.
The announcement came as part of the company’s quarterly earnings report, with Activision Blizzard announcing that World of Warcraft has lost another 800,000 subscribers, bringing the total amount of worldwide players to 6.8 million. It’s a far cry from its height at 12 million, but it’s still the dominant MMO on the market today.
Activision Blizzard pointed out that most of the loss was in the Eastern countries and consider the decline “seasonal” as this usually happens between the time of a new expansions announcement and the time it arrives.
Blizzard Entertainment CEO Mike Morhaime said that while the subscriber count is down, revenue is up. He would not elaborate on the revenue figure as they do not disclose such information publicly, but with the success of the micro-transactions for mounts, pets and the newly added instant-90 upgrade added to the store, it’s no surprise that 73 percent of the company’s total revenue came from digital sales.
Also, pre-orders for Warlords of Draenor have already sold over 1.5 million units and the release date hasn’t even been announced yet.
World of Warcraft: Warlords of Draenor’s release date will be announced at a on August 14 at 9:30am PDT. If you can make it, they’re handing out beta keys to anyone that goes.