Posted on October 23, 2007, Chris Xbox 360 Arcade is Targeting Family Time
The Xbox 360 Arcade was officially announced yesterday (finally) and Aaron Greenberg had some words to say about it and the marketing direction Microsoft plans on taking. Talking with Next Gen, he stated that while Microsoft is proud of Halo 3 and Xbox Live, it intends to turn its sights on families and appealing to that traditionally non-gamer market.
“From the very beginning when we launched Xbox 360, the first two years were very much about winning the core consumer,” Greenberg said. “We think we’ve done a great job with that with things like Gears of War, Halo 3 and what we’ve done with Xbox Live.
“Now, as we enter this holiday we feel like the timing is right to really focus and turn the spotlight on our family content and yeah, we feel great.”
In addition to the non-violent Xbox Live Arcade games packed in with the Xbox 360 Arcade system, Microsoft has signed a deal with Warner Bros. to bring high-def Looney Tunes episodes to the Xbox Live Video Marketplace. Currently the number of episodes is at 50, although Microsoft is targeting “well over 100 eventually.” Nickelodeon will also add some of its shows to bolster this family friendly lineup even more with Blue’s Clues, The Backyardigans, and iCarly. Isn’t Blue like 89 in dog years now? Shouldn’t he be dead?
Additionally, SpongeBob and Shrek will each see game releases on the Xbox Live Arcade, and Greenberg believes there will be more than enough family friendly content between this and other games we already know of, such as Scene It?, Naruto: Rise of a Ninja, Viva Piñata: Party Animals, etc.
So what do you think of this attempt? Does Microsoft stand a chance in this particular market? I’ll be chiming in with my thoughts soon, perhaps including some of your thoughts and opinions.