Posted on April 1, 2008, Stephany Xbox 360 Expected to Hit 2 Million Mark in UK Next Week
According to Chart-Track, Bill Gates will have something else to smile about on his path to world domination. For you see, thanks to the recent price cuts for the Xbox 360 in the UK, the console is expected to hit the 2 million sales mark by next week.
In fierce competition with Sony (like everywhere else on the planet), Microsoft boasted that when the 360 launched in the UK during March 2005 it burned through 1 million units after 60 weeks even with the PS3 selling 1 million units within the same approximate launch period. With prices on all three models of the Xbox 360 across Europe marked down from the original pricing in March, the 360 saw a 40% increase in sales that week alone.
According to Dorian Bloch, director of UK sales monitor Chart-Track:
“We are very close to clocking through 2 million 360s in the UK. It should be next week. The Xbox 360 is extremely well liked in the UK and very strong. Sony has a long way to go to overtake it in the UK.”
Even with the Easter weekend buying frenzy which saw an increase in sales, according to Bloch afterwards sales dropped by 11 % for the 13th week of 2008. Sales for the PS3, however, jumped 14% with the launch of Gran Turismo 5: Prologue.
Another back and forth between the two consoles will be expected soon I am sure, because Memorial Day is coming next month (in the US) and we all know that over here in the states it is a buyers weekend. So is Flag Day, Grandparents Day and Take Your Daughter to Work Day.