Posted on May 14, 2008, Chris Xbox 360 First System to Hit 10 Million Sold in US This Gen
Ahead of last month’s NPD numbers being released, Microsoft has announced that the Xbox 360 is the first console this generation to surpass 10 million units sold in the United States. Global sales have now topped 19 million, which Microsoft claims is more than either the PS3 or Wii has sold. That’s what a year’s head start will do for you, I guess.
“This year will be the largest in the history of the video game industry, with Xbox 360 leading the charge in the U.S. and abroad,” said Don Mattrick, Microsoft senior VP of Interactive Entertainment Business in the Entertainment and Devices Division at Microsoft. (phew) “History has shown us that the first company to reach 10 million in console sales wins the generation battle. We are uniquely positioned to set a new benchmark for the industry.”
The press release also boasted the 360′s leading attach rate, naturally. But with enough optimism to make a Brett Favre comeback seem like a good idea (that cynicism literally just killed half of Wisconsin), it’s definitely a big achievement for Microsoft. They’re going to need to work hard to fend off the competition and maintain the lead their head start provided them with.