Posted on November 7, 2007, Stephany Yves Guillemot Believes PS3 and 360 Differences are Minimal
Ubisoft’s president and CEO Yves Guillemot, told BMO Capital Markets that when it comes to the PS3 and Xbox , one is not harder to develop for than the other. Instead, he says that they are very close in what is possible from a developmental standpoint.
While he admits that the “PS3 has some elements that are better, the Xbox 360 has other advantages” but he goes on to say that the rest of this year “should be a great year for the PS3″ with the price cut. Guillemot also mentioned that translation between the Xbox 360 and the PS3 platforms was took very little effort on the developers part now, than in the past.
“What we do now is create for the PS3 and 360 at the same time, and it doesn’t cost more than 10 per cent extra to develop for the other machine. Before it was costing us more, about 20 per cent, just because it was difficult to learn the PS3 hardware, but now our engines are done and we can easily develop for both machines.”
During his speech, Guillemot also broached the subject of in-game advertising, which he feels that the revenue from such sources could “account for up to 15% of development costs in the future” but he would not elaborate on whether that would or would not effect the price of Ubisoft’s games in the future.
You can read the full article on GamesIndustry.biz.