Posted on April 15, 2012, Ross Lincoln ZeniMax Is Trademarking ‘Fus Ro Dah’
Get ready for a torrent of licensed Skyrim-meme products, everyone. Skyrim players know of course that Fus Ro Dah is the spell required for the Dragon Shout. After Skyrim trailers featuring the spell were launched in advance of the game‘s release last fall, Fus Ro Dah quickly became a hilarious (yet not that well known) meme, though one sadly overshadowed by everyone taking an arrow to the knee. Of course, it still continues to be the meme that keeps on memeing, and will likely be the one that lives on immortal. So it makes sense that Bethesda corporate parent ZeniMax, no doubt aware of the fact that people like me constantly wish we could make the spell work in real life, would want to lock that expression down asap.
ZeniMax has filed 6 trademark applications utilizing Fus Ro Dah. These applications cover a range of products and services ranging from instruction manuals, software and unspecified ‘entertainment services’. But the most important applications are no doubt those filed for licensed merch:
Serial Number: 85589291
Bags, namely, backpacks, duffel bags, knapsacks, book bags, athletic bags, and cosmetic bags, sold empty
Serial Number: 85589294
Clothing, namely, T-shirts, shirts, sweatshirts, fleece pullovers; headwear, namely, hats
Serial Number: 85589296
Toys and action figures; playing cards, dice, and board games; bobble-head dolls; sporting equipment
So get ready to blow some money on an official dragon shout hoodie very soon. To tide you over, here’s my personal favorite Fus Ro Dah video, demonstrating the full, awesome power of penguins.