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GamerGod talks with Blizzard Designer Shawn Carnes about their MMORPG: "Current retention is high, and I am more impressed by the low turnover than our resubscription spikes during patches. The WoW live team continues to work on content directed to the existing customers to keep them interested in the game. If I had to guess, somewhere between 15 - 20% of our accounts have at least once 60th level character, so the content needs to cater to those customers. "